At C3GB, we talk a lot about “direct connections.” And that has nothing to do with online dating or the latest social media app. When we say “direct connections” we mean old-fashioned “get out there and do stuff with, and for, people,” and it’s at the core of all we do. When we truly connect with people and gain a real understanding of the issues at hand, change happens organically. Giving financially helps, but it’s passive, and, frankly, boring. We want to be, and are, active in changing the world around us. And that’s something no one can put a price tag on.